As a contractor, you know that the most important factor in winning more business is getting the word out about it. There are many other contractors in the same industry doing exactly the same thing. So, what would set your business apart? The answer is you. You can differentiate your services from other competitors by marketing yourself. Here are 3 reasons why marketing yourself as a brand is important:
You have a new business in an already crowded space - The only thing different about your plumbing or lawn care or computer repair business is you. Differentiate yourself by highlighting your personal experience in the industry, even though you may have a new company.
People trust other people, rather than businesses - This is true of everyone and is actually your biggest asset. When you market yourself as the brand for your company, people see a person they can talk to. It is so much easier to trust the owner of a business telling you about the services that he is passionate about.
Your personal brand stays with you - Everyone changes jobs or start new businesses. If you market yourself properly, you get an extra push whenever you are starting fresh, since people already know you as the brand. In today's market, marketing is an extremely important tool to help grow your business. When you market yourself as a brand, you are not only able to expand your business, but also create a name for yourself in your selected domain. If CEOs of all big companies can do it, so can you.
Software Architect, Programmer and Technologist Jon Jones is founder and CEO of London-based tech firm Digital Prompt. He has been working in the field for nearly a decade, specializing in new technologies and technical solution research in the web business. A passionate blogger by heart , speaker & consultant from England.. always on the hunt for the next challenge