Market Yourself As A Contractor on Linked In 10 Minutes A Day

One of the biggest factors of becoming a successful contractor is being able to consistently win new work quickly.  The quicker you can win work inbetween contracts the less stress you'll experience and the more money your business will make at the end of the year.  One of the biggest factors in winning work quickly is learning how to market yourself effectively. One of the biggest mistakes I see most contractors make, is they only care about connecting, marketing and making connections when they are looking for work... this is TOO LATE!  

Only marketing yourself when you are looking for work is a big mistake as you lose time and money being out of work and, if like most people, you have bills to cover, you also have increased financial stress.  My biggest tip to any contractor is that you spend 10 minutes each day making connections, connecting with recruitment agents and getting your name out there.  When you need to find work you'll have a huge step up compared to your competition. LinkedIn is a great resource to build connections and for finding contracts.  

Building connections on LinkedIn does not need to take a lot of time out of your day-to-day schedule, and with as little as spending 10 minutes each day on LinkedIn, you can sky rocket your connections and visibility.  

The key to your success is consistency if you keep doing this then within a few months you will have an extremely large network. Below lists my top 10 “Terrific” tips that will help you get a head start marketing yourself as a contractor on LinkedIn.

  1. Accept all requests to connect
  2. Respond to any email communications (you can use templates to cut time on this)
  3. Post one status update per week.
  4. Endorse 1 client a week.
  5. Write 1 recommendation a week.
  6. Join a new group per week.
  7. Respond to a group discussion per week.
  8. Invite 3 people you don’t know to connect per week
  9. Ask for 1 introduction per day
  10. Find one recruitment agent in your niche and connect

Now you have some tips to follow daily, you should also make sure that your profile is completely filled out.  Having a killer profile page will help you attract the people that will help you find your next (or first) contract.  Most profiles I have come across are just glorified resumes that do very little for their owners to connect with the people that can help them.  When filling out your profile you should consider what your 'keywords' are.  

If someone types in "Gardener" in the LinkedIn search you want to come up in the number one spot. If your LinkedIn profile has spelling mistakes, is too vague, incomplete or not tailored to your niche, then your chances are diminishing that you will find any useful connections on LinkedIn. What passes for a killer profile, in my opinion, is a profile that has a solid, well written and effective summary and has enough information to make you look like a credible contractor.   

You don't have to list everything you have ever done in the past, you need to focus on the things that support you have the skills to do the job better than anyone else.  You should think of your LinkedIn page as a sales page, a way for you to attract and persuade potential clients that you are a good fit. In summary, the vital factors to your success will be building an effective and optimized profile and building a powerful and large network.

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Jon D Jones

Software Architect, Programmer and Technologist Jon Jones is founder and CEO of London-based tech firm Digital Prompt. He has been working in the field for nearly a decade, specializing in new technologies and technical solution research in the web business. A passionate blogger by heart , speaker & consultant from England.. always on the hunt for the next challenge

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