Today's episode as inspired by a book I'm currently reading, called 'So Good They Can't Ignore You' by Cal Newport (if you're at the start of your career I recommend reading it.  Cal provides some great career advice... As developers, you'll find a lot more career success and satisfaction, if instead of worrying about following your passion and only focusing on the personal benefits you can get out of a career in software development and instead focus on just simply learning your craft well.

In advertising, I started down this path a long time ago when I started my website, Building that site forced me to start learning new things about CMS development, researching different techniques and tips that would benefit people and generally becoming a better craftsman.  

I'll admit when I started my website, it was mainly to help me stand-out when I applied for contracting jobs, when people know who you are, you'll be well on your way to becoming the go-to person in your niche or industry.

In this episode, I try to go over my story and try answering the question, why should focus on building a brand within the software and some practical steps you can follow to get there.