There are a few ways of installing Sitecore. My personal preference is using the Sitecore Instance Manager. One good example why come to special characters in your website name. If you use the standard Sitecore installer and try to create a website called 'demo.website.com' the installer will complain that you can't use special characters for your instance name. In Sitecore Instance Manager, though, the same name will go through fine. Another amazing benefit of the installer is that it will create you a Visual Studio Solution and project file. If you use the standard way, you have to create these files, which can be a ball ache. Ok, so I'm hoping I've given you enough reasons to look into using the Sitecore Instance Manager... in this tutorial, I'm going to cover the basic of creating a Sitecore instance using it.