Technology has changed business and how we work.  No matter which industry you're in, you have to accept this fact.  My background is marketing, but, even a simple search on Amazon reveals a plethora of book about it.  The role of marketing has changed completely over the past few years. Historically, TV, Radio and print were the main ways to get a share a message with your customer.  Now website, mobile apps, social media, video and who knows what else needs to be thought of. The aim of this guide is to help people from the marketing department to help leverage their CMS systems to help get their messages to their audience.